Dubai’s hospitality industry has come a long way since its humble beginnings as a desert encampment. Today, the city boasts some of the world’s most luxurious and innovative hotels and resorts. This evolution has been driven by a combination of factors, including a focus on sustainability and the use of technology to enhance the guest experience. ZOIIA, as a digital marketing agency, has also played a role in the growth and success of Dubai’s hospitality industry. In this article, we’ll explore the history of Dubai’s hospitality industry, its evolution into a global destination for luxury travel, and how companies like ZOIIA are helping to shape its future.